10 Social Media Strategies for Small Businesses
In the last few years, we have seen social media break out as the top choice in the marketing business. Due to its convenience and its wide range, it is only natural that small businesses have quickly taken to the numerous social media platforms to launch their marketing campaigns.
But a marketing campaign doesn’t run on its own.
One of the very strong pillars of a great marketing campaign is social media.
Which is why, it is important to come up with a social media strategy that works best for your business and your product.
What is Social Media Strategy?
A Social Media Strategy is a well-developed plan that focuses on the overall brand growth of your business. It helps you choose a suitable platform, an effective goal and helps you in product promotion and expansion.
Small businesses on social media usually exist to attract a new and huge consumer base, but 85% of the businesses are not sure about which are the right platforms or tools to use, and how to attract new consumers.
This is where social media strategy plays its role. It is usually best if you tailor your strategy as per your brand voice, your brand values, and brand design so that there’s consistency in the way people perceive your brand.
Having said that, there are a few tried and tested social media strategies that can help you for sure; all you have to do is tweak them a bit to fit in your marketing plans.
10 Social Media Strategies you can Use
1. Using the right social media platforms
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Choosing the right platform to promote your business on makes a lot of difference. It is what determines how effectively your business and products are going to resonate with the consumers.
Social media affects every consumer’s buying decision. So, it is important to choose the perfect platform for marketing your business.
For example, if you are an artistic business, it is best to consider platforms like Instagram, Pinterest or Etsy. If you are a service centric business, then Facebook, LinkedIn and Twitter are the best options for you.
2. Use video/voice marketing
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Video marketing is one of the easiest ways to make an impact on the consumers. You can make an advertisement or an appealing video promoting your business, which will showcase your products more artistically and upload it on platforms like Instagram and YouTube.
Small catchy videos (read: thumb-stoppers) are guaranteed to influence consumers.
Also, voice assistance in gadgets has become the most convenient way to look things up online. Stats say 71% of online searches will be voice searches, by 2020.
The increasing importance of voice search has paved the way for a new concept known as voice marketing. It focuses on generating content that can be picked up by voice assistance thus reaching users.
Since voice assistance is also available in regional languages, the scope for voice marketing guarantees an even wider reach.
3. Use high quality visuals and images
Images can make or break the image of your brand (pun intended :P).
Nobody likes seeing a shabby image on their social media feed. Forget engaging with your brand, a bad ad will probably fix you in their head as that-brand-with-the-bad-images. You don’t want that, do you?
Aesthetically pleasing promotional videos and images are a hit among consumers.
Colorful and vivid visuals that reinforce your brand values help establish your brand as something a consumer would want to go for.
For physical products, the goal can be to make them look as appealing or accessible as possible. For digital products or services or non-profits the goal can be to establish yourself as an authority in that field and speak about how your brand is unique.
4. Build a network
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This is not strictly a direct social media strategy but will nonetheless aid your marketing agenda.
Today, influencers are the new trendsetters of social media. Building a network of users and influencers in your industry on social media is a key ingredient of a successful marketing strategy.
Businesses now need to connect with influencers, so as to establish a connection and trust with their followers. Plus, you can collaborate with influencers and showcase your products being used which is an effective way for consumers to know your authenticity.
The more the merrier, right?!
5. Create useful content
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Showcasing ideas and products that people relate to is a must.
Consistently putting up promotional posts can lose its appeal to the consumers after a while. Instead, opt for diverse content and keep experimenting with it.
DIY videos, giveaways, do’s and don’ts, hacks and other content that are informative and fun while being of help to people is the best example of useful content.
6. Answer in social media groups
Resolving customer issues is another step that ensures brand loyalty and authenticity.
Every query asked on social media must be immediately answered. If there is an issue, it must be resolved directly with the customers through email or direct messages.
In addition, make sure to join as many groups as you can on Facebook, that are related to your industry and give helpful advice on the questions being asked.
Avoid promoting yourself here, just try to help people as much as you can. You’ll see why soon.
7. Run paid and free ads
This is part of hardcore marketing.
Ads help reinforce the brand in the minds of the consumers. They are a very unique way of promoting your brand and showcasing your products more creatively.
Ads also help you maintain a top-of-the-mind recall for your audience, which can help in standing out against your competitors.
Social media platforms like Facebook and Instagram run free and paid ads which have a targeted reach and can be good for promoting your brand to your demographic.
8. Build a strong social media presence
It is imperative to be consistently active on social media. To increase your reach and impressions, you have to keep uploading diverse content and utilizing all tools of social media.
Your business can benefit from live sessions, Instagram TV and uploading stories. Apart from posting product information, your business account must also interact with other users, like and follow pages that are of common interests and post interactive comments.
All of this, plus what we mentioned about interacting frequently with Facebook groups or on question-answer platforms like Quora can position you as an industry leader and help you build a strong brand presence online.
9. Keep track of social trends and activities
Social media trends keep changing every other day and it is tricky but important to keep up with it.
For instance, memes and TikTok videos are the newest trends for businesses to market their products.
Initiatives like these, target consumers of all ages and are beneficial to the business. Incorporating current social trends in marketing is creative and innovative and it shows the adaptability of your business to the consumers.
10. Track, review and refine your strategy
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Simply creating a social media strategy is not enough. The objectives of your social media strategy should be reviewed and refined regularly.
If the strategy is not making an impact as much as it should, it is clear that changes should be made.
Taking help of social media calendars to post regularly, setting a goal for marketing and working according to it is also good for the strategy.
Every social media strategy must be designed in such a way that it focuses entirely on the consumers and is less about your own business.
Social media is a very volatile platform for marketing, given that it changes every time you turn around. However, if you manage to anticipate the trends and successfully make use of them, the ROI (Return on Investment) can be through the roof.
Understandably, managing your business and simultaneously focusing on marketing can be a little difficult. In such a scenario, you can choose to co-opt a marketing agency to help you out. That way you can focus on your business and the agency will take care of your complete marketing agenda, including social media marketing. There are several digital and social media marketing agencies in Mumbai and Thane that offer diverse marketing solutions to help your business growth.
Having said that, social media marketing strategies are something every entrepreneur should understand at grass-root level, because they are the tools that can catapult you to success!
What are your thoughts about social media marketing? Any interesting strategy you would like to share? Drop a comment to let us know!