How to Choose the Right Social Media Platform for Your Small Business?
How many times have you come face-to-screen with a thumb-stopping ad while browsing idly through Instagram or Facebook?
Quite often we bet!
Today, individual and/or collaborative posts between brands and celebrities using different types of eye-catching marketing techniques has become a regular occurrence.
Social media is the most popular marketing platform today with its global reach and all big and small brands are vying to get a slice of the social pie.
The question is, how can you leverage the social media advantage for your small business?
Now normally, as smaller businesses tend to have a modest marketing budget, social media can be the most efficient and cost-effective way of making your business reach maximum people.
The trick is to choose the platforms that are most suitable for your business and then create a powerful brand presence on them.
Best Platforms for Social Media Marketing
First, let’s see which are the most popular platforms for social media marketing. Some of these you may know already, but some might surprise you!
Here we go:
Despite all the controversies and crises surrounding it, Facebook remains the top advertising platform for social media marketing (surprise, surprise).
The reason is simple. Facebook’s diverse base and demographic makes it easy to find the target audience and its marketing algorithms are more developed as compared to all the other social media platforms.
Source : freepik
Advantages of Facebook as a marketing platform:
- Global reach
- Ability to target posts and ads by country, demographic, age, interests, etc.
- Great Analytics Dashboard to help you track how your posts and ads are doing
- Decent ROI
Facebook also enables businesses to promote themselves by directly sending messages to the targeted audience through Facebook Messenger.
Pinterest is a content curation site that helps you stay in touch with the latest trends and keeps you updated.
With its emphasis on visually-appealing poster and images, it is fast developing into a platform for social media marketing campaigns.
Source : freepik
Marketing on Pinterest requires a bookmark friendly site where customers can access and share ideas and content. Small businesses can easily create their own accounts and put up idea boards to showcase their content.
Instagram has taken the world of social by storm to become one of the most influential ways of marketing.
The up, close, and personal traits of the photo-sharing application help users develop a deep connect with their followers, making it a digital diary of sorts.
Source : pixabay
This philosophy can be extended to businesses as well, where you can promote your business by showcasing the variety and uniqueness of your product and building up your audience.
Advantages of Instagram as a marketing platform:
- Extremely popular in the 15-40 age group
- Hashtags make targeting relevant niches and trends really easy
- Advertisement options for professional accounts
- Integration with Facebook makes for quick posting on both platforms
It started as a job search site but has come a long way from there to become the most trusted destination of working professionals.
Today, LinkedIn a platform where people network with professionals in their own and various other sectors, where influencers give helpful tips and advice about their fields, and where you can build connections that will boost business growth.
LinkedIn helps your business via branding and building a relationship with your peers, making it extremely important for small businesses.
Source : freepik
In addition to these, there are numerous other social media platforms like Twitter, WhatsApp, YouTube, Quora, Tumblr, and Snapchat where you can launch marketing campaigns on a low budget.
Now, let us come to the main concern, which platform should you target for your small business?
Social Media Marketing Platforms – by Business
The platforms you choose will largely depend on the kind of products or services you offer. For instance, if you have a business of creating and selling handicraft items, Pinterest and Instagram might work really well for you.
Another aspect you need to think about is – for what purpose will you be using these platforms? Considering the same example as above, you could use a Facebook page for branding as it is more static along with Instagram for marketing and Pinterest for generating followers.
There is no hard and fast rule when it comes to social media marketing, we all learn from trial and error, but still, here is some advice to help you get started.
For small businesses that are related to art, like fashion, clothes, art pieces, paintings and accessories, etc., social media platforms like Instagram, Pinterest and Facebook are perfect platforms to share ideas with your followers and consumers.
These platforms amplify the aesthetic value of your products and guarantee a targeted consumer base to promote your business among consumers.
Service Centric Companies
Social media platforms like Facebook and LinkedIn are often called relationship networks. They help small businesses with market research, customer service and brand awareness. They also help you come up with a marketing strategy to promote your business.
Be it finding jobs or employees for your business, Social media platforms like Facebook, LinkedIn and Twitter are efficient modes of being in touch with your consumers and building up a concrete consumer base.
So, for services-centric companies, Facebook, Twitter, and LinkedIn are great resources as that’s where most of your audience is.
Blogging and Publishing
Platforms like WordPress.com, Medium, and Tumblr are efficient ways of promoting small businesses who rely on the written word for reaching their audience.
Content marketing is one of the most powerful ways of targeting and engaging people and these platforms help you carve a niche for your business and provide a detailed summary of your business as a whole.
To be sure, you can use Facebook for writing as well, but more often than not, your post can get lost in the thousands being updated in the News Feed every second. A better alternative is to have a blog on Medium or WordPress.com and then promote those articles via Facebook.
Some Final Words
While promoting your business on any of these platforms, make sure your business adheres to all the guidelines and policies of the respective social media platforms, because a lot of them have severe penalties for violating user privacy.
Trying to choose the correct social media platform for your business can sometimes be challenging and time consuming since it takes up a lot of effort and researching the rapidly evolving marketing trends. But if it gets too overwhelming for you, you can always take help from a marketing agency to promote your business venture. There are several digital marketing agencies in Thane that can help you craft great marketing strategies and promote your business perfectly.
In the meantime, tell us which platform do you intend to choose for marketing your small business in the comments section below !